Safeco Personas

Safeco Insurance persona development and guidelines on how to apply to daily work for journey teams. 8 UX personas were created over the course of several digital garages, many user and key stakeholder interviews. We wanted teams to keep personas top of mind while continuing to work long after the digital garage and interview process were over. While also keeping in mind that they are living artifacts and that users and personas will evolve over time. 

My work included participation in digital garages and partnering with three teammates to come up with communication for the tool.