Prompt Coach: Designing the Human Side of AI

Before "AI UX" was a job title, I was designing it. Prompt Coach was born from a simple insight: AI is only as useful as the interface that guides people into it. Built in 3 days at the 2023 Compass Hackathon, it won the #MOVEFAST Award and shipped to production, making it one of the earliest examples of human-centered prompt design in a real estate product.

Agents consistently asked for the same thing: help making their marketing copy more relevant and personalized. Prompt Coach was the answer, born in a 3-day hackathon and developed into a shipped product feature.

The Problem: Real estate agents needed personalized, platform-ready marketing copy, but generic AI output wasn't cutting it. The missing piece wasn't the AI. It was the UX layer that helped users give the AI what it needed to produce something genuinely useful.

What We Built: Prompt Coach guided agents through a structured workflow, auto-populating MLS listing data, defining tone, audience, and brand voice, so that by the time AI generated their copy, it actually sounded like them. The interface did the prompting work for the user, invisibly.

The Team: Led UX and UI across a cross-functional team of six, including an Agent Experience Manager and front-end and back-end engineers, going from concept to production-ready feature in 72 hours.

Outcome: #MOVEFAST Award winner, 2023 Compass Hackathon. Shipped to production and used by agents. This project represents an early, real-world example of designing AI interaction for non-technical users, a discipline that is now one of the most in-demand skills in product design.